Effective date: 5 September 2026
These Terms & Conditions explain the general terms that apply when you use the Crafted Visibility website or contact us about our services.
Specific client work may also be governed by a separate proposal, statement of work, agreement, invoice or other written terms. Where specific project terms conflict with these general website Terms, the applicable signed or agreed project terms take precedence.
1. About Crafted Visibility
Crafted Visibility is a remote-first SEO agency providing services including SEO strategy, Technical SEO, on-page and content SEO, Local SEO, Google Business Profile optimisation and link building.
Website: https://craftedvisibility.com/
Contact: hello@craftedvisibility.com
2. Website use
You may use this website for legitimate personal or business purposes.
You must not knowingly:
- interfere with the operation or security of the website
- attempt unauthorised access to systems or data
- use automated or abusive methods that materially disrupt the website
- submit unlawful, misleading or malicious content through our forms
- misuse our intellectual property
3. Information on this website
We aim to keep website information accurate and useful.
However, general website content is provided for informational purposes and should not be treated as a guarantee of a particular SEO, ranking, traffic or commercial outcome.
Search platforms, algorithms, competitors, websites and market conditions can change.
4. SEO services and outcomes
SEO involves factors that are not fully within the control of Crafted Visibility.
We do not guarantee:
- specific search-engine rankings
- specific traffic increases
- specific enquiry, lead or revenue levels
- acceptance of recommendations by search engines or other third-party platforms
- permanent or continued visibility within third-party search platforms
Any project-specific objectives, deliverables or success measures should be set out in the applicable proposal or agreement.
5. Proposals and project scope
A website enquiry or consultation request does not itself create a client relationship or binding service agreement.
Where we agree to provide services, the scope, deliverables, responsibilities, timing and commercial terms should be confirmed in writing.
6. Scope changes
Requests outside the agreed scope may require:
- revised deliverables
- additional time
- additional fees
- a written change or separate proposal
Crafted Visibility is not required to perform materially out-of-scope work under the original fee.
7. Client responsibilities
Where relevant to a project, clients may be responsible for providing:
- accurate business information
- appropriate access to websites, analytics, hosting or platforms
- timely approvals and feedback
- permission to use materials supplied to us
- implementation support where changes depend on the client or a third party
8. Client delays and dependencies
Project timelines may depend on access, content, approvals, technical implementation and responses from the client or relevant third parties.
Delays outside Crafted Visibility’s reasonable control may affect delivery dates, sequencing and the timing of dependent work.
9. Third-party platforms
Our work may involve or refer to third-party services such as search engines, hosting providers, content-management systems, analytics tools, business-profile platforms or social networks.
Crafted Visibility does not control the availability, policies, algorithms or decisions of third-party platforms.
10. Third-party costs
Where approved for a project, third-party costs may include hosting, software, tools, licences, media, contractors or platform charges.
Approved third-party costs are generally non-refundable once purchased or incurred unless the third-party provider issues a refund.
11. Intellectual property
Unless otherwise agreed in writing:
- clients retain ownership of materials they provide to us
- Crafted Visibility retains ownership of its pre-existing methods, templates, processes, systems, know-how and internal tools
- ownership or licence rights for project-specific deliverables follow the applicable project agreement
- third-party assets remain subject to their own licence terms
Nothing on this website grants permission to copy or commercially reuse Crafted Visibility branding, original website content or proprietary materials without permission.
12. Confidential information
Where confidential information is shared in connection with a potential or active project, both sides should use reasonable care to protect it and use it only for the relevant business purpose, subject to any more specific confidentiality agreement.
13. Fees and payment
Fees, payment schedules, deposits, retainers and invoicing terms are confirmed in the applicable proposal, statement of work, invoice or client agreement.
Where an advance payment or deposit is required, it may reserve project capacity and allow work to begin. Once work has begun or reserved capacity has been committed, advance payments and deposits are generally non-refundable except where otherwise agreed in writing or required by applicable law.
Clients are responsible for approved fees and authorised third-party costs incurred in connection with the project. Work may be paused where agreed payments become materially overdue, subject to the applicable project terms.
14. Retainers
Retainer services are provided for the agreed service period stated in the applicable proposal or agreement.
Fees for a service period that has already begun are generally non-refundable because team capacity and work are allocated for that period. Cancellation applies to future service periods according to any notice terms in the applicable agreement.
Unused time or deliverables do not automatically roll over or create a refund unless the applicable project agreement states otherwise.
15. Refunds
Refunds are not normally provided for work already completed, work in progress, allocated capacity, retainers for a service period that has already started, or approved third-party costs already incurred.
A refund may be considered where:
- a duplicate or incorrect payment has been made
- Crafted Visibility cancels work before the relevant work or capacity has begun
- a specific refund right has been agreed in writing
- applicable law requires a refund
Any approved refund relates only to the relevant unearned or uncommitted amount. These Terms do not provide an unconditional refund or money-back guarantee.
16. Cancellation, suspension and termination
If a client cancels an agreed project, the client remains responsible for:
- work completed up to the effective cancellation date
- approved work already in progress
- committed project capacity where covered by the applicable agreement
- authorised third-party or non-cancellable costs
Any notice period or cancellation fee must come from the applicable proposal, client agreement or other agreed written project terms.
Crafted Visibility may suspend or terminate work where continuation would be unlawful, unsafe, materially outside the agreed scope, persistently unpaid, or otherwise permitted under the applicable project agreement.
17. Liability
Nothing in these Terms excludes or limits liability where doing so would be unlawful.
To the extent permitted by applicable law, Crafted Visibility is not responsible for losses caused solely by:
- third-party platform or search-engine changes
- inaccurate information supplied by the client
- unauthorised changes made by the client or a third party
- outages or failures of third-party services
Any project-specific allocation of liability is governed by the applicable client agreement.
18. External links
The website may contain links to external websites or services.
We are not responsible for the content, security, availability or privacy practices of third-party websites.
19. Privacy
Use of personal information is described in the Crafted Visibility Privacy Policy.
20. Precedence of specific project terms
Where a signed or agreed proposal, statement of work, client agreement or other written project terms conflict with these general website Terms, the specific project terms take precedence for that engagement.
21. Changes to these Terms
We may update these Terms as our website, services or legal requirements change.
The effective date at the top of this page indicates the current version.
22. Applicable law
These Terms do not remove any rights or protections that cannot lawfully be excluded.
23. Contact
Questions about these Terms can be sent to hello@craftedvisibility.com.