Selected Work

SEO, WordPress & Search Systems Built to Work Together.

Explore strategy, UX/UI, Technical SEO, content architecture and custom WordPress systems developed as part of the Crafted Visibility platform.

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Connected Website & SEO System

Crafted Visibility website and SEO platform shown across desktop and mobile devices

Flagship Internal Project

Crafted Visibility Website & SEO Platform

Strategy, brand positioning, information architecture and custom WordPress implementation for the Crafted Visibility agency platform.

Project Type: Internal Project
Platform: Custom WordPress
Year: 2026

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Selected Project Deliverables

Three connected parts of one website and SEO system.

The project connects the public website, search architecture and WordPress operations within one maintainable platform.

Crafted Visibility website platform shown on a laptop with connected system modules

Project Deliverable

Website Experience

Responsive website experience with modern design, clear journeys and a conversion-aware presentation layer.

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Capability Visual

SEO & Content Architecture

Search-led page roles, content structure, internal relationships and architecture built around clear search demand.

WordPress owner controls showing a page publishing dashboard

Platform Module

WordPress Owner Platform

Owner-friendly publishing workflows, editable modules and scalable controls that support ongoing growth.

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Project Capabilities

Capabilities Demonstrated

Strategy

UX/UI

Custom WordPress

Technical SEO

Content Architecture

Owner Controls

Project Process

How the Work Comes Together

Discover

Clarify positioning, users, search priorities and platform requirements.
Architect

Define page roles, content structure, technical requirements and owner workflows.
Build

Develop the frontend experience and supporting WordPress systems.
Validate

Review responsive behaviour, accessibility, SEO and functionality before refinement.