Internal Project
Crafted Visibility Website & SEO Platform
Strategy, brand positioning, information architecture and custom WordPress implementation for the Crafted Visibility agency platform.
Project at a glance
A connected strategy, design and implementation engagement.
- Project type
- Internal project
- Platform
- Custom WordPress
- Industry
- SEO & Digital Marketing
- Year
- 2026
- Primary objective
- Strategy, brand positioning, information architecture and custom WordPress implementation for the Crafted Visibility agency platform.
- Services involved
- SEO Audits & Strategy, Technical SEO, On-Page & Content SEO, Local SEO, Google Business Profile Optimisation, Link Building
The challenge
Build a platform that demonstrates expertise and supports growth
Create a credible, commercially focused SEO agency website from a new WordPress installation without page-builder lock-in, fabricated proof or unnecessary technical complexity.
Our approach
Strategy-first build with SEO at the core
Clarified positioning and service architecture; developed a custom theme and companion plugin; created six SEO services; implemented editable settings, accessible templates, schema controls, enquiry management and privacy workflows.
Services delivered
Six connected SEO capabilities.
Project deliverables
Six distinct systems, designed to work together.
A responsive agency website with a controlled design system and maintainable frontend.
A structured interface for identifying and prioritising technical SEO issues.
A structured content system connecting search intent, pages and editorial planning.
A maintainable local-search and profile-management system.
A scalable editorial platform for publishing and managing useful content.
Owner-facing controls for routine management without code or database access.
Selected interface views
A wider view of the implemented platform.
Curated capability visuals show the breadth of the system without inventing client screenshots or performance metrics.
Capabilities Demonstrated
A maintainable platform with clear owner control.
A maintainable WordPress agency platform with an editable backend, responsive frontend, structured SEO service pages and clear separation between design and business functionality.
- SEO positioning
- Information architecture
- WordPress theme development
- WordPress plugin development
- Service-page architecture
- Backend content management
- Responsive design
- Accessibility foundations
Related platform modules
