Internal Project

Crafted Visibility Website & SEO Platform

Strategy, brand positioning, information architecture and custom WordPress implementation for the Crafted Visibility agency platform.

Industry: SEO & Digital Marketing
Year: 2026
Project type: Internal Project

The challenge

Create a credible, commercially focused SEO agency website from a new WordPress installation without page-builder lock-in, fabricated proof or unnecessary technical complexity.

Our approach

Clarified positioning and service architecture; developed a custom theme and companion plugin; created six SEO services; implemented editable settings, accessible templates, schema controls, enquiry management and privacy workflows.

Services we delivered

SEO Audits & Strategy Technical SEO On-Page & Content SEO Local SEO Google Business Profile Optimisation Link Building

Project deliverables

Crafted Visibility final website experience — **1. Final Website Experience**Responsive agency website with a controlled desktop and mobile system.

2. Technical SEO Audit SystemCrawl health, issue categories and technical priorities.

3. Content & Keyword ArchitectureTopic groups, search intent and editorial planning.

4. Local SEO & GBP SystemLocation relevance, eligible profile guidance and local workflow.

5. Blog & Editorial PlatformArchive, article and category architecture.

6. Owner Controls & Enquiry SystemGlobal settings, enquiries and owner editing controls.

Results & impact

A maintainable WordPress agency platform with an editable backend, responsive frontend, structured SEO service pages and clear separation between design and business functionality.

Crafted Visibility Website & SEO Platform

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