About Crafted Visibility
Crafted Visibility is a remote first SEO agency helping businesses improve organic visibility through SEO strategy, Technical SEO, On Page and Content SEO, Local SEO, Google Business Profile Optimisation and Link Building.
We work with businesses across the UK, US and international markets, combining search expertise with a practical understanding of websites, WordPress, information architecture and UX.
Our role is not simply to produce more SEO activity.
We help businesses understand what is limiting progress, where the strongest opportunities exist and which actions deserve attention first.
That means looking beyond isolated rankings or tool scores and considering the wider picture: the business, its customers, search demand, competitors, website structure, content, authority and the realities of implementation.
Who we are
Crafted Visibility brings together specialists across the areas of SEO that often need to work together.
Our team combines Local SEO, Google Business Profile optimisation, SEO audits, Technical SEO, On Page SEO and Link Building expertise with a practical understanding of how recommendations connect back to the wider website.
The goal is to keep strategy close to execution, with clear responsibility for the different disciplines involved in the work.
Founder
Zohaib leads Local SEO and Google Business Profile optimisation, with a focus on the signals that matter for location and service-area businesses. His work connects consistent business information, GBP configuration, citations and locally relevant authority with the wider website and search strategy.
SEO Audits & Technical SEO Specialist
Sundas focuses on crawlability, indexation, site architecture and technical constraints that affect search performance. Her audit work provides the evidence base for prioritising technical improvements and building practical SEO recommendations.
On Page SEO & Link Building Specialist
Sophia works across keyword-to-page mapping, content optimisation and relevant editorial link acquisition. Her role connects on-page relevance, content structure and authority signals so individual pages have stronger foundations for organic visibility.
How we win
More SEO work is rarely the answer. We focus on activities that drive impact.
We use real search signals to understand limitations and uncover the strongest opportunities.
We align technical, content, local and authority work around the wider business.
Our approach targets the root causes of issues, not just their symptoms.
Clear priorities and practical steps help teams make meaningful progress.
Because
Grew organic traffic by 178% across multiple locations and local authority listings.
Increased map visibility and local pack hits across service areas through Local SEO and GBP optimisation.
Boosted organic enquiry volume by 121% by improving on-page journeys, intent content and conversion paths.
Crafted Visibility understood our business, put a plan in place that actually made sense, and stuck to it. The results speak for themselves.
What we deliver
The Crafted Visibility platform was developed as a central system for managing SEO audits, organising search work and connecting website decisions.
It brings together manual analysis, structured workflows and owner controls so priorities are clearer and implementation is easier to follow.
The platform is an internal project, but the same attention to architecture, content and maintainability informs our client work.
See the Full Case Study
Expertise that works
Technical the full pictureSolve indexation, crawlability and site architecture issues.
On Page SEOAlign page relevance, structure and search intent.
On Page SEO & ContentOptimise content, structure and internal links.
Local SEOImprove local visibility and Google Business Profile performance.
Google Business Profile OptimisationSupport profile relevance, completeness and local discovery.
Link BuildingDevelop relevant, editorially sound links that support authority.
Your Questions
Frequently Asked Questions
Crafted Visibility specialises in Technical SEO, On-Page SEO, Local SEO, Google Business Profile optimisation, SEO audits, content SEO and link building, with strategy shaped around business goals and implementation reality.
The agency focuses on priorities, not activity for its own sake. Recommendations are based on search demand, technical constraints, content relevance, authority signals and the wider website context.
We work collaboratively, explaining what matters, why it matters and what should happen next. The exact delivery model depends on the problem, available resources and the realities of implementation.
Technical, content, local and authority signals are considered together so recommendations support the wider business, customer journey and website rather than isolated SEO tasks.
No. The right starting point depends on the problem. Some projects need a full audit, while others need focused investigation, strategic review or support with a specific area.
Private enquiry
